Helton doused for charity

While Jeff Gordon and Carl Edwards were in the Bristol media center discussing their solid qualifying efforts on Friday and what they might do to accept the ALS Ice Bucket Challenge, NASCAR President Mike Helton was outside, about to get soaked.

Dressed in a suit and seated for the cameras, Helton received a bucket bath from Cup drivers including Dale Earnhardt Jr., Jimmie Johnson, Danica Patrick, Jamie McMurray and Greg Biffle.

Helton said he originally made a $1,000 donation to ALS when Johnson and McMurray challenged him to the fundraiser which has taken off nationally in the battle against Lou Gehrig’s disease. He later elected to let the drivers pour ice water over him for donations of $1,000 each.

Inside, Gordon suggested that Edwards accept the challenge by doing a back flip into a tube of ice water. Edwards didn’t totally reject the concept — but seemed rather “cool” to the idea.