Danica Patrick Bets on Blue with Debut of New Primary Sponsor at Las Vegas

Danica Patrick will take to the track with a new primary sponsor as the blue-and-white No. 10 Aspen Dental Chevrolet SS makes its debut at the Kobalt 400 NASCAR Sprint Cup Series race at Las Vegas Motor Speedway this weekend. And she’ll do it sporting a blue firesuit selected by fans who voted in the Danica’s New Suit Sweepstakes.

Patrick first teamed up with Aspen Dental, one of the largest and fastest-growing networks of dental care providers in the U.S. with more than 430 locations in communities across 27 states, last fall. Since that time, she has helped to shine a spotlight on an often overlooked healthcare issue – oral health – by championing the launch of Aspen Dental’s Healthy Mouth Movement, a community-giving initiative designed to deliver free dental care to thousands of people in need in communities across the U.S., and oral health education to millions more.

“I’m excited to have a new look with Aspen Dental on the car this weekend, but most of all I’m thrilled to have a great new partner,” said Patrick. “A lot of hard-working people, including NASCAR fans, are often living with dental pain, and Aspen Dental is doing something about it. I’ve gotten to know the team at Aspen Dental really well in the offseason and continue to be impressed with their commitment to what is a very important mission.”  

In addition to the Kobalt 400, Aspen Dental will serve as primary sponsor of the No. 10 team of Stewart-Haas Racing (SHR) on Aug. 31 at Atlanta Motor Speedway. When not serving as primary sponsor, Aspen Dental will be an associate sponsor with placement on the B-post and lower-rear quarter panel of the No. 10 Chevrolet, with additional placement on the upper chest of Patrick’s uniform.

GoDaddy will continue to serve as the primary sponsor for Patrick and the No. 10 team at all other Sprint Cup races.

Aspen Dental PR