“Do it Yourself” didn’t work as a motto for JTG/Daugherty Racing.
Team owners Tad Geschickter, Jodi Geschickter and Brad Daugherty all felt the organization needed a partnership with an established team to propel the single-car organization forward in 2014, the first season with AJ Allmendinger as a full-time driver.
To Geschickter, the choice among potential partners was a no-brainer. He and his co-owners opted for Richard Childress Racing and a switch to Chevrolet. The success Furniture Row Racing had last year as an RCR partner was only a part of the equation.
“I was kind of predisposed anyway,” Geschickter said. “Richard has kind of been my mentor. Even 20 years ago, for some reason, when I had a question in the business, he was the guy that would invite me to his office.
“I asked him one day, ‘You’re awful nice to me – why are you doing all this?’ And he said, ‘Well, once upon a time I had to sell my living room furniture so my family would have Christmas, and I like what you all are doing, boot-strapping, and I want to help you.'”
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