Following driver of the #43 Ford Fusion Aric Almirola’s 10th-place finish at the NASCAR Sprint Cup Series race at Kansas Speedway on Sunday, Farmland said it would increase its previously announced $92,000 donation to Harvesters by 25 percent. This brings Farmland’s donation to $115,000, which will provide 575,000 meals for Kansas Citians in need.
Farmland announced the original donation to Harvesters at a charity event Oct. 3 at Memorial Hall with the Eli Young Band, NASCAR legend Richard Petty and Almirola. During the announcement, Farmland committed to increasing the donation by one quarter should Almirola finish in the top 10 at the NASCAR Sprint Cup Series race at the Kansas Speedway this weekend.
“This contribution is part of our continued efforts to support Harvesters through our ‘Bacon A Difference’ campaign,” Farmland Senior Brand Manager Drew Lericos said. “Kansas Citians helped to make this tremendous donation possible, and together, we celebrate the meals provided to families, children and seniors in need in our hometown.”
Drew Lericos, Richard Petty and Aric Almirola presented Ellen Feldhausen, Harvesters’ Director of Communications with the donation during the intermission between opening act Starhaven Rounders and the Eli Young Band’s performance.
Earlier this summer, Farmland pledged to donate 10 cents to Harvesters for every package of Farmland bacon purchased between July 4 and Sept. 2. The 10-cent pledge and all proceeds from Thursday’s event, including a $10 match for every ticket sold, helped Farmland to achieve its expanded “Bacon A Difference” campaign efforts to raise $100,000 in 2013 for Harvesters. The campaign is a part of Smithfield’s overarching Helping Hungry Homes initiative, which has donated nearly 20 million servings to those in need across the county.
“We at Richard Petty Motorsports are very proud that we brought the No. 43 home in the top-10 on Sunday and increased Farmland’s donation by 25%,” NASCAR legend Richard Petty said. “We kicked off the Kansas NASCAR weekend right with the donation at ‘Bacon A Difference.’ The total donation from Farmland will impact those who need it most in Kansas City. Farmland’s unwavering support to hometown causes such as Harvesters showcases their team’s pride in the city and its citizens.”
Farmland is partnering with Richard Petty Motorsports to make a meaningful donation to end hunger in every market where the Farmland #43 Ford Fusion races this year. Already in 2013, Farmland Foods has donated a total of $100,000 and protein to food banks in Phoenix; Las Vegas; Fontana, Calif.; and Sonoma, Calif., as well as earlier this year in Kansas City.
“The support of community partners such as Farmland continues to bolster Harvesters’ mission to feed hungry people today and work to end hunger tomorrow,” Feldhausen said.
Since 1979, Harvesters has played an integral role in serving Kansas City with their food and product distributions. During any given week, Harvesters provides 66,000 people with emergency food assistance-26,000 of whom are children-making their services a staple for the Kansas City community.
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