Farmland announced a donation of $92,000 which equates to 460,000 meals to Harvesters at a charity event Thursday night at Memorial Hall with the Eli Young Band, NASCAR legend Richard Pettyand driver of the #43 Ford Fusion Aric Almirola.
“This contribution is part of our continued efforts to support Harvesters through our ‘Bacon A Difference’ campaign” Farmland Senior Brand Manager Drew Lericos said. “Kansas Citians helped to make this tremendous donation possible and together we celebrate the meals provided to families, children and seniors in need in our hometown.”
Drew Lericos, Richard Petty and Aric Almirola presented Gail Meriweather, Harvesters’ Board Chair with the donation during the intermission between opening act Starhaven Rounders and the Eli Young Band’s performance.
Earlier this summer, Farmland pledged to donate 10 cents to Harvesters for every package of Farmland bacon purchased between July 4 and Sept. 2. The 10-cent pledge and all proceeds from Thursday’s event, including a $10 match for every ticket sold, helped Farmland to achieve its expanded “Bacon A Difference” campaign efforts to raise $100,000 in 2013 for Harvesters. The campaign is a part of Smithfield’s overarching Helping Hungry Homes initiative, which has donated nearly 20 million servings to those in need across the county.
“Richard Petty Motorsports is excited to kick off this NASCAR weekend with this donation that will impact those who need it most in Kansas City,” NASCAR legend Richard Petty said. “Farmland’s unwavering support to hometown causes such as Harvesters showcases their team’s pride in the city and its citizens.”
Farmland is partnering with Richard Petty Motorsports to make a meaningful donation to end hunger in every market where the Farmland #43 Ford Fusion races this year. Already in 2013, Farmland Foods has donated a total of $100,000 and protein to food banks in Phoenix; Las Vegas; Fontana, Calif.; and Sonoma, Calif., as well as earlier this year in Kansas City.
“The support of community partners such as Farmland continues to bolster Harvesters’ mission to feed hungry people today and work to end hunger tomorrow,” Gail Meriweather, Harvesters’ Board Chair said.
Since 1979, Harvesters has played an integral role in serving Kansas City with their food and product distributions. During any given week, Harvesters provides 66,000 people with emergency food assistance—26,000 of whom are children—making their services a staple for the Kansas City community.
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