Wheat Thins Hits The Road With Ryan Newman

By:
On:
In: NASCAR Cup Series News

Wheat Thins, the snack known for its complex taste and deliciously satisfying crunch, partners today with NASCAR® Sprint Cup Series™ driver Ryan Newman and 7-Eleven, Inc. at an event to introduce the new Wheat Thins Bold Chili Cheese Big Bag flavor and other Big Bag Bold Flavors, Zesty Salsa and Spicy Buffalo. The event also announces 7-Eleven’s two for $2promotion of its new Wheat Thins Big Bags for the month of October.  

For today’s event, Wheat Thins has converted 7-Eleven’s location on 182 Fifth Avenue, between 22nd and 23rd streets, into a Wheat Thins bold flavors snacking experience. Newman, winner of the 20th annual Brickyard 400 July 28 at Indianapolis Motor Speedway, will be onsite from 11:45 a.m. to 1:15 p.m. to give away Wheat Thins Big Bag samples (while supplies last), meet and greet with customers and speak with news media.

“Snacking and consuming small meals-on-the go has become more of the norm than the exception,” said Rebecca Frechette, 7-Eleven merchandising vice president. “Our 7-Eleven stores are known for providing a wide range of tasty snacks to guests who are looking for convenience. By working with Wheat Thins and Ryan Newman we can call attention to this new offering in a big, bold way for a day.”

“7-Eleven stores are the perfect pit stop when you are on the go,” said Newman. “I’m proud to join forces with Wheat Thins to bring this fun, unique experience to New York.”

Wheat Thins supported the launch of its newest bold flavors with its new “Must. Have. Wheat Thins.” campaign in January. “Must. Have. Wheat Thins.” celebrates Wheat Thins’ most enthusiastic fans and entices others to discover that love for themselves with engaging events such as this 7-Eleven store takeover.

“We know our fans are just as passionate about NASCAR as they are about their Wheat Thins,” said Rachel Lawson, Brand Manager, U.S. Biscuit at Mondelez International.  “We wanted to reward our most dedicated New York fans with a special day at 7-Eleven featuring Ryan Newman.”

Mondelez International PR

Speedway Digest Staff
Follow Me
Latest posts by Speedway Digest Staff (see all)
Post Views: 57