No. 81 Alert™ Energy Toyota Camry Debuts in Kansas

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On-the-go. That’s where you’ll catch Elliott Sadler.

He’s a full-time driver on the NASCAR Nationwide Series circuit in the No. 11 Joe Gibbs Racing (JGR) Toyota. He’s a NASCAR TV analyst and a sports fanatic. He’s a family man – a husband to Amanda, and a dad to two small children, 3-year-old Wyatt and 1-year-old Austyn.

And that’s just a handful of roles the 37-year-old Emporia, Va., native juggles.

Beginning this weekend at Kansas Speedway in Kansas City, add one more line to Sadler’s job description – part-time NASCAR Sprint Cup Series driver. Sadler will pilot JGR’s No. 81 Alert Energy Toyota Camry for three races, including this Sunday’s STP 400, and also at both the May and October races at Talladega (Ala.) Superspeedway.

With Sadler’s busy lifestyle and past history with Mars, Inc. – he drove the M&M’s car from 2003 through August 2006 – it’s only fitting he’s the driver helping to introduce Alert™ Energy Caffeine Gum to NASCAR fans. For Sadler, who keeps a packed schedule both on and off the racetrack, Alert Energy is the perfect solution to help him keep going from one thing to the next.

Alert Energy, which is available nationwide in stores this month, is a new energy product for adults that lets people control the amount of caff­eine they want on-the-go. One piece of gum is equivalent to about a half cup of coffee.

With only one Sprint Cup start to his credit since 2010 – last year’s season-opening Daytona 500 – Sadler is especially eager to get back behind the wheel of a Sprint Cup car for JGR and compete at the sport’s top level once again. And the opportunity to partner once more with Mars, Inc., and help a company that has meant so much to his career is something he relishes.

Sadler has one top-five and three top-10 finishes in 10 Sprint Cup starts at Kansas, with a best finish of fourth in 2004. His last Sprint Cup start at the track came in 2010, but he has earned two top-five finishes in two starts in the Nationwide Series in the two seasons since then.

Sadler hopes that a strong run at the 1.5-mile Kansas oval this weekend will help introduce his grown up fans to Alert Energy.

 TSC PR

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